KISUMU CITY COMES ALIVE THIS SATURDAY WITH VYBEZ AWARDS.

  KISUMU COMES ALIVE THIS SATURDAY WITH VYBEZ AWARDS.

The Lake side city of Kisumu will tomorrow hold its 4^th edition of the annual event dubbed the Vybez awards that seek to showcase artists from Western Kenya region where various talents will be recognized and awarded.

The annual talent show organized by Kisumu’s entertain guru Mr Alex Owino a.k.a Aleki Alex under the stable Vybez crew will bring together artists from Western, Nyanza and parts of Rift Valley region.

Owino who is the CEO of the Vybez Awards said the event is aimed at bridging the gap which has been left by event organizers in Nairobi and Mombasa and to prove not only to the above mentioned areas but the entire Eastern Africa that Western Kenya has got talent.

Aleki said for many years, artists from Western Kenya have been excluded from events in Nairobi and Mombasa on flimsy reasons that they don’t offer quality stuff.

“We are not only awarding artists for their good work, but we also strive to demystify the perception that western Kenya do not offer quality stuff by also show casing young and upcoming artists’’ said the CEO.

He revealed that more than 40 artists and media personalities will be feted during the show that will be hosted at the newly built Tuffoam Mall from 6pm to mid night.

“We want to use the event to give our artists an opportunity to compete fairly with others where they will not feel intimidated or excluded by the so called celebrities,” he said.

Aleki said he organized the event to bring together artists and help nurture their talents to make them more productive and penetrate into other markets.

“Apart from the usual give a ways that is associated with such events, we have entered into partnership with a recording label in Nakuru that will give the winner in each category a one year recording deal’’ conformed the awards CEO.

In a press conference in Kisumu on today, Aleki said there will be a new entrant in the categories this year.

He said a social media personality will be feted during the event that will bring in officials from Kisumu County government.

“Social media has become the new frontier in communication especially among the youths and urban residents thus the idea to have this special category” said Aleki.

He also announced that this year’s edition will have a special guest appearance the former TPF contender Amileena who will also perform and give motivational talk during the event.

“We are looking forward to make the industry profitable where companies will pick artists to market their products and identities through such events,” he said.

Speaking to #MadanjeMedia online on phone Amileena expressed her excitement to be part of this event and said that such initiatives are aimed at promoting young artists and she is humbled to be part of this noble idea.

Winners in each category will win cash prizes and other awards. Sponsors of the events are Samsung, Orange, Khetia's supermarket and among others.

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